Last updated: January 06, 2025

This Privacy Policy describes how Barney Bed (the "Site", "we", "us", or "our") collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from barneybed.com (the "Site") or otherwise communicate with us regarding the Site (collectively, the "Services"). For purposes of this Privacy Policy, "you" and "your" means you as the user of the Services, whether you are a customer, website visitor, or another individual whose information we have collected pursuant to this Privacy Policy.
 
Please read this Privacy Policy carefully. By using and accessing any of the Services, you agree to the collection, use, and disclosure of your information as described in this Privacy Policy. If you do not agree to this Privacy Policy, please do not use or access any of the Services.
 
Changes to This Privacy Policy
 
We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Site, update the "Last updated" date and take any other steps required by applicable law.
 
Tracking Technologies and Third-Party Pixels
 
Important for California Residents: If you are a California resident, tracking technologies will not be activated on our Site unless you provide explicit consent through our cookie consent banner. This opt-in requirement helps protect your privacy rights under California law, including the California Invasion of Privacy Act (CIPA).
 
We use tracking technologies including cookies, pixels, and similar technologies to analyze website traffic, measure advertising effectiveness, personalize your experience, and show you relevant advertisements.
 
Specifically, we use:
TikTok Pixel: We use TikTok's tracking pixel (operated by ByteDance Ltd., China/Singapore) to measure advertising effectiveness and build audiences for our advertising campaigns. This technology collects information about your browsing behavior on our site, including pages viewed, products viewed, and purchase activity, and shares this data with TikTok for advertising purposes.
Meta (Facebook/Instagram) Pixel: We use Meta's tracking pixel (operated by Meta Platforms Inc., USA) to track conversions from Facebook and Instagram ads, optimize advertising campaigns, and build targeted audiences for future ads.
Google Analytics: We use Google Analytics (operated by Google LLC, USA) to understand how visitors interact with our website, including pages visited, time spent on site, and traffic sources.
Data Collected by These Technologies
When you use our website, tracking technologies may collect:
•      Device information (IP address, browser type, device type, operating system)
•      Pages viewed and links clicked
•      Products viewed and added to cart
•      Purchase behavior and transaction details
•      Time, date, and duration of visits
 
Third-Party Data Sharing
 
When you consent to our use of tracking pixels, your browsing data (including device information, pages viewed, products viewed, and actions taken) may be shared with TikTok (ByteDance Ltd.), Meta Platforms Inc., and Google LLC for advertising purposes.
 
These companies may use your data in accordance with their own privacy policies. We are not responsible for their data practices. You can review their privacy policies at: TikTok (www.tiktok.com/privacy), Meta (www.facebook.com/privacy/policy), Google (policies.google.com/privacy).
 
Your Choices Regarding Tracking
 
California Residents: If you access our Site from California, tracking technologies will NOT activate unless you explicitly click 'Accept' on our cookie consent banner. This opt-in requirement ensures compliance with California privacy laws.
You can control tracking technologies by:
•      Adjusting your cookie preferences via our cookie consent banner when you first visit the site
•      Clicking the "Cookie Preferences" or "Privacy Settings" link in our website footer at any time
•      Using your browser settings to block or delete cookies
•      Visiting opt-out pages provided by third parties: TikTok (www.tiktok.com/privacy), Facebook (www.facebook.com/ads/preferences), Google (tools.google.com/dlpage/gaoptout)
•      Contacting us at online@barneybed.com to withdraw consent
 
Do Not Track Signals: Like many websites, our Site does not currently respond to "Do Not Track" signals. However, California residents benefit from our opt-in consent requirement, which provides stronger privacy protection than Do Not Track.
 
How We Collect and Use Your Personal Information
 
To provide the Services, we collect and have collected over the past 12 months personal information about you from a variety of sources, as set out below. The information that we collect and use varies depending on how you interact with us.
 
In addition to the specific uses set out below, we may use information we collect about you to communicate with you, provide or improve the Services, comply with any applicable legal obligations, enforce any applicable terms of service, and to protect or defend the Services, our rights, and the rights of our users or others.
 
What Personal Information We Collect
 
The types of personal information we obtain about you depends on how you interact with our Site and use our Services. When we use the term "personal information", we are referring to information that identifies, relates to, describes or can be associated with you. The following sections describe the categories and specific types of personal information we collect.
 
Information We Collect Directly from You
 
Information that you directly submit to us through our Services may include:
•      Contact details including your name, address, phone number, and email.
•      Order information including your name, billing address, shipping address, payment confirmation, email address, and phone number.
•      Account information including your username, password, security questions and other information used for account security purposes.
•      Shopping information including the items you view, put in your cart, saved into your account like loyalty points, reviews, referrals or gift cards, or purchases.
•      Customer support information including the information you choose to include in communications with us, for example, when sending a message through the Services.
 
Some features of the Services may require you to directly provide us with certain information about yourself. You may elect not to provide this information, but doing so may prevent you from using or accessing these features.
 
Information We Collect Automatically
 
We may also automatically collect certain information about your interaction with the Services ("Usage Data"). To do this, we may use cookies, pixels and similar technologies ("Cookies"). Usage Data may include information about how you access and use our Site and your account, including device information, browser information, information about your network connection, your IP address and other information regarding your interaction with the Services.
 
California Notice: For California residents, automatic collection via tracking pixels (TikTok Pixel, Meta Pixel) requires your explicit opt-in consent, which we obtain through our cookie consent banner.
 
Information We Obtain from Third Parties
 
Finally, we may obtain information about you from third parties, including from vendors and service providers who may collect information on our behalf, such as:
•      Companies who support our Site and Services, such as Shopify.
•      Our payment processors, who collect payment information (e.g., bank account, credit or debit card information, billing address) to process your payment in order to fulfill your orders and provide you with products or services you have requested, in order to perform our contract with you.
•      When you visit our Site, open or click on emails we send you, or interact with our Services or advertisements, we, or third parties we work with, may automatically collect certain information using online tracking technologies such as pixels, web beacons, software developer kits, third-party libraries, and cookies.
 
Any information we obtain from third parties will be treated in accordance with this Privacy Policy. Also see the section below, Third Party Websites and Links.
 
How We Use Your Personal Information
 
Providing Products and Services: We use your personal information to provide you with the Services in order to perform our contract with you, including to process your payments, fulfill your orders, to send notifications to you related to your account, purchases, returns, exchanges or other transactions, to create, maintain and otherwise manage your account, to arrange for shipping, facilitate any returns and exchanges and other features and functionalities related to your account.
We may also enhance your shopping experience by enabling Shopify to match your account with other Shopify services that you may choose to use. In this case, Shopify will process your information as set forth in its Privacy Policy and Consumer Privacy Policy.
 
Marketing and Advertising: We may use your personal information for our own marketing and promotional purposes, such as to send marketing, advertising and promotional communications by email, text message or postal mail, and to show you advertisements for products or services. This may include using your personal information to better tailor the Services and advertising on our Site.
 
Security and Fraud Prevention: We use your personal information to detect, investigate or take action regarding possible fraudulent, illegal or malicious activity. If you choose to use the Services and register an account, you are responsible for keeping your account credentials safe. We highly recommend that you do not share your username, password, or other access details with anyone else. If you believe your account has been compromised, please contact us immediately.
 
Communicating with You and Customer Support: We use your personal information to provide you with customer support and improve our Services. This is in our legitimate interests in order to be responsive to you, to provide effective services to you, and to maintain our business relationship with you.
 
Cookies
 
Like many websites, we use Cookies on our Site. For specific information about the Cookies that we use related to powering our store with Shopify, see https://www.shopify.com/legal/cookies. We use Cookies to power and improve our Site and our Services (including to remember your actions and preferences), to run analytics and better understand user interaction with the Services (in our legitimate interests to administer, improve and optimize the Services). We may also permit third parties and services providers to use Cookies on our Site to better tailor the services, products and advertising on our Site and other websites.
 
Most browsers automatically accept Cookies by default, but you can choose to set your browser to remove or reject Cookies through your browser controls. Please keep in mind that removing or blocking Cookies can negatively impact your user experience and may cause some of the Services, including certain features and general functionality, to work incorrectly or no longer be available. Additionally, blocking Cookies may not completely prevent how we share information with third parties such as our advertising partners.
 
Please note that while your browser may allow you to transmit a "do not track" signal, like many websites, our Site is not designed to respond to such signals. However, California residents benefit from our opt-in consent requirement for tracking pixels. To learn more about "do not track" signals, you can visit http://www.allaboutdnt.com/.
 
How We Disclose Personal Information
 
We do NOT share, sell, rent, or otherwise disclose your personal information to third parties or affiliates for their marketing, promotional, or commercial purposes. 
 
Your personal information will only be shared in the following limited circumstances:
Service Providers: We may disclose your personal information to trusted subcontractors, vendors, and service providers who perform services on our behalf, including IT management, payment processing, data analytics, customer support, cloud storage, fulfillment and shipping. These service providers are contractually required to:
•      Use your information solely to fulfill the services we provide to you
•      Implement appropriate security measures to protect your information
•      Not use your information for their own marketing or promotional purposes
•      Limit data retention to only what is necessary for service delivery
With Your Consent: When you direct, request us or otherwise consent to our disclosure of certain information to third parties, such as to ship you products or through your use of social media widgets or login integrations.
Business Transfers or Legal Obligations: In connection with a business transaction such as a merger or bankruptcy, to comply with any applicable legal obligations (including to respond to subpoenas, search warrants and similar requests), to enforce any applicable terms of service, and to protect or defend the Services, our rights, and the rights of our users or others.
Shopify: We use Shopify to support our e-commerce platform. When you make a purchase or interact with certain features, Shopify processes your information as set forth in its Privacy Policy and Consumer Privacy Policy solely to provide the services you have requested.
 
Categories of Personal Information Disclosed
 
We have in the past 12 months disclosed the following categories of personal information about users for the purposes set out above:
• Identifiers: Basic contact details and certain order and account information - disclosed to service providers
• California Customer Records Information: Basic contact details and certain order and account information - disclosed to service providers
• Commercial Information: Order information, shopping information and customer support information - disclosed to service providers and advertising partners (with consent)
• Internet Activity: Usage Data including browsing behavior, pages viewed, interactions - disclosed to analytics providers and advertising partners (with consent)
• Geolocation Data: Locations determined by IP address - disclosed to service providers and advertising partners (with consent)
 
Important: We do not use or disclose sensitive personal information without your consent or for the purposes of inferring characteristics about you.
 
Marketing Communications
 
We will only send you marketing communications if you have explicitly opted in to receive them. You can opt out of marketing communications at any time through unsubscribe links in our emails or by contacting us. Opting out of marketing communications will not affect transactional communications related to your orders or account.
 
We do not share your contact information with third parties for their marketing purposes, even if you have opted in to receive our marketing communications.
 
User Generated Content
 
The Services may enable you to post product reviews and other user-generated content. If you choose to submit user generated content to any public area of the Services, this content will be public and accessible by anyone.
 
We do not control who will have access to the information that you choose to make available to others, and cannot ensure that parties who have access to such information will respect your privacy or keep it secure. We are not responsible for the privacy or security of any information that you make publicly available, or for the accuracy, use or misuse of any information that you disclose or receive from third parties.
 
Third Party Websites and Links
 
Our Site may provide links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of information found on these sites. Information you provide on public or semi-public venues, including information you share on third-party social networking platforms may also be viewable by other users of the Services and/or users of those third-party platforms without limitation as to its use by us or by a third party. Our inclusion of such links does not, by itself, imply any endorsement of the content on such platforms or of their owners or operators, except as disclosed on the Services.
 
Children's Data
 
The Services are not intended to be used by children, and we do not knowingly collect any personal information about children. If you are the parent or guardian of a child who has provided us with their personal information, you may contact us using the contact details set out below to request that it be deleted.
 
As of the Effective Date of this Privacy Policy, we do not have actual knowledge that we "share" or "sell" (as those terms are defined in applicable law) personal information of individuals under 16 years of age.
 
Security and Retention of Your Information
 
Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee "perfect security." In addition, any information you send to us may not be secure while in transit. We recommend that you do not use insecure channels to communicate sensitive or confidential information to us.
 
How long we retain your personal information depends on different factors, such as whether we need the information to maintain your account, to provide the Services, comply with legal obligations, resolve disputes or enforce other applicable contracts and policies.
 
Your Rights and Choices
 
Depending on where you live, you may have some or all of the rights listed below in relation to your personal information. However, these rights are not absolute, may apply only in certain circumstances and, in certain cases, we may decline your request as permitted by law.
•      Right to Access: You may have a right to request access to personal information that we hold about you, including details relating to the ways in which we use and share your information.
•      Right to Delete: You may have a right to request that we delete personal information we maintain about you.
•      Right to Correct: You may have a right to request that we correct inaccurate personal information we maintain about you.
•      Right to Portability: You may have a right to receive a copy of the personal information we hold about you and to request that we transfer it to a third party, in certain circumstances and with certain exceptions.
•      Right to Restrict or Object to Processing: You may have the right to ask us to stop or restrict our processing of personal information.
•      Right to Withdraw Consent: Where we rely on consent to process your personal information, you may have the right to withdraw this consent.
•      Right to Know About Data Sharing: You have the right to request information about any service providers we share your data with and the purpose of such sharing.
•      Right to Appeal: You may have a right to appeal our decision if we decline to process your request. You can do so by replying directly to our denial.
•      Opt-Out of Marketing: We may send you promotional emails, and you may opt out of receiving these at any time by using the unsubscribe option displayed in our emails to you. If you opt out, we may still send you non-promotional emails, such as those about your account or orders that you have made.
 
You may exercise any of these rights where indicated on our Site or by contacting us using the contact details provided below.
 
We will not discriminate against you for exercising any of these rights. We may need to collect information from you to verify your identity, such as your email address or account information, before providing a substantive response to the request. In accordance with applicable laws, you may designate an authorized agent to make requests on your behalf to exercise your rights. Before accepting such a request from an agent, we will require that the agent provide proof you have authorized them to act on your behalf, and we may need you to verify your identity directly with us. We will respond to your request in a timely manner as required under applicable law.
 
California Residents - Enhanced Privacy Rights
 
If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA), California Privacy Rights Act (CPRA), and California Invasion of Privacy Act (CIPA):
 
CIPA Compliance - Tracking Pixel Consent
In compliance with CIPA, we implement opt-in consent for tracking pixels (TikTok Pixel, Meta Pixel) for California residents. These tracking technologies will NOT be activated on our Site unless you explicitly provide consent through our cookie consent banner.
Recent court decisions have clarified that tracking pixels may implicate CIPA when they collect user data without proper consent. To protect your privacy rights, we have implemented a consent-based approach that exceeds minimum legal requirements.
 
CCPA/CPRA Rights
In addition to the rights listed above, California residents have the right to:
•      Know What Personal Information is Collected: Request detailed information about the categories and specific pieces of personal information we have collected about you in the past 12 months.
•      Know About Sales and Sharing: Request information about whether we have sold or shared your personal information and to whom.
•      Opt-Out of Sales/Sharing: Opt-out of the sale or sharing of your personal information. You can exercise this right by clicking the cookie preferences link in our footer or contacting us.
•      Limit Use of Sensitive Personal Information: Request that we limit our use of sensitive personal information (we do not collect sensitive personal information for inferential purposes).
•      Non-Discrimination: Not receive discriminatory treatment for exercising your CCPA/CPRA rights.
Notice of Financial Incentive: We may offer promotions, discounts, or loyalty programs that provide benefits in exchange for collecting certain personal information. Participation is voluntary and you may withdraw at any time by contacting us. The value of your personal information to us is reasonably related to the value of the benefits provided.
 
To exercise any California privacy rights, contact us at hello@barneybed.com or use the contact information at the end of this Privacy Policy.
 
Opt-Out of Personalized Advertising
 
We use Shopify's ad services such as Shopify Audiences to help personalize the advertising you see on third party websites. To opt out of personalized advertising with third-party services supported by Shopify, visit https://privacy.shopify.com/en. You can also manage your cookie preferences directly through our website footer link.
 
Complaints
 
If you have complaints about how we process your personal information, please contact us using the contact details provided below. If you are not satisfied with our response to your complaint, depending on where you live you may have the right to appeal our decision by contacting us using the contact details set out below, or lodge your complaint with your local data protection authority or the California Attorney General.
 
International Transfers of Personal Information
 
Please note that we may transfer, store and process your personal information outside the country you live in, including to countries that may not have equivalent privacy laws. Your personal information is also processed by staff and third party service providers and partners in these countries. If we transfer your personal information out of Europe, we will rely on recognized transfer mechanisms like the European Commission's Standard Contractual Clauses, or any equivalent contracts issued by the relevant competent authority of the UK, as relevant, unless the data transfer is to a country that has been determined to provide an adequate level of protection.
 
Contact
 
Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please email us at hello@barneybed.com or contact us at:
 
Barney Group Inc.
5143 South Royal Atlanta Drive
Tucker, GA 30084
United States